1.35 billion monthly active Facebook™ users, of which 864 million people log onto Facebook™ daily!
Facebook™ is the worlds leading social network platform. It has over 1.35 billion active users and it is growing every day. It has the highest amount of traffic of any social media site, currently with over 36 million active users in the UK alone.
Facebook™ advertising represents a smart approach to reach your audience precisely that is focused to your market or to reach a wider demographic of users. Facebook™ fuelling £4bn Online Advertising Boom.
In a recent published report by the International Advertising Bureau, more than £4bn was spent on online advertising last year. The boom in social networking on sites such as Facebook™ and Twitter™, combined with greater use of mobiles to view web pages, fuelled the spending.
The I.A.B.’s findings continue to state Britons spend 25 per cent of their total time online on social networks. Consumer goods makers, finance providers and entertainment companies are the top three categories of advertisers.
The Advertising Association stated. ‘There is one clear attraction which is boosting online spending: it’s targeted, it makes it easier for brands to work out who they’re advertising to’.